Why you need a professional email address
How to Stand Out with a Branded Email Address
We all know that it is 100% necessary for artists to have their own website.
However, do you know the one thing that everyone does NOT have, but should?
That’s right, a custom branded email address!
Even if you have a brilliant website and an ideal brand direction, your potential clients may hesitate to work with you if your email address is anything but professional.
It’s even likely that with a non-professional email address, your response might not even get to their inbox – it may get sent directly to their spam folder! And who ever checks that?
Investing in branding should consequently include investing in a custom branded email address. With the ease of signing up for one, there is no excuse not to have it. It will separate yourself from the hobbyists and amateurs, and help you to stand out as a memorable artist with a professional business.
Here’s how:
Be Memorable
Your audience will always remember you and your business name when you have a memorable custom branded email address. Take hello@yourbusiness or yourname@yourbusiness, for example. By seeing your email address, your potential clients already know who they are opening the email from, AND they know how to find your website, lest they forget.
Remember, your email address is a part of your brand, and your brand should be consistent and professional across all materials used in your business. A custom email address will only strengthen your brand and improve interactions with your audience. Especially since email is typically the first impression someone will have with you! Furthermore, as clients continue to communicate with you via email, a branded email address will further promote your brand with every response.
Establish yourself as a Professional
If you want to be professional, you need to ditch the yourbiz@gmail or worse, skittleslover92@hotmail. How will your audience know for certain that you are a legitimate business if you are hiding behind an email address that anyone could have set up? And if that type of account was their first impression of you, would they think your business is fake? These types of personal accounts only hurt your brand, especially if you are requesting sensitive information from clients.
The most important part of having a professional branded email address is building trust with your audience so that they know that their correspondences with you are secure. By continually fostering your brand’s credibility, you will subsequently appeal to more prospective clients.
Show Your Worth
Not only do you owe it to your audience, but you owe it to yourself to show your worth as an artist and entrepreneur. Owning a domain– or even just appearing to– conveys that you invest in your business. It is a clear confirmation that this isn’t just a side hobby that you run from your personal inbox! Rather, this wise investment choice demonstrates that you are serious about your business. There are a plethora of options to set up your own branded email address, including G Suite, and it is surprisingly affordable!
Ready to Stand Out?
Do you already have an awesome brand, and a professional custom email address to match? Are you just lost on how to use your branding consistently and effectively? I can help get your visuals completely taken care of with some magical maintenance!
